We Help Service-Based Businesses Grow with Clarity and Confidence
—We’re your partners in growth
You’ve worked hard to build something great — now it’s time to build a brand that matches your vision. At Inizio Marketing, we help you ditch the chaos, clarify your message, and create a website and marketing strategy that actually works.
inizio
It shares the same origin as other useful Italian terms such as iniziare (to begin), inizialmente (initially, at the beginning), iniziale (initial), inizializzare (to launch) and iniziativa (initiative, venture).
An expression that should be familiar to English ears is avere un buon / un cattivo inizio
— off to a good start
hey C.E.O,
You’re Great at What You Do — But Your Marketing Doesn’t Show It.
Marketing your own business can be overwhelming. Most service providers are juggling too many platforms, disconnected tools, and generic templates that don’t reflect who they are or where they’re going. You’ve likely tried quick fixes that left you feeling stuck — or worse, invisible. You’re not alone. We’ve helped entrepreneurs and service-based businesses worldwide — from designers to contractors, consultants to photographers — go from confused and scattered to clear, strategic, and confident.
You’re fed up,
We know how exhausting it is to invest in marketing that over-promises and under delivers.
You’ve hired agencies, tried DIY strategies, and spent time and money hoping for real growth
— only to end up right where you started.
Meet the experts at Inizio Marketing & Consulting, we understand the frustration because we’ve helped countless business owners just like you break that cycle.
With a proven strategy, clear communication, and results you can actually measure,
we make marketing finally work the way it should.
THE EXPERTS
MINDY WHITE
Missing a Google Strategy?
Without a clear search strategy, your business is leaving visibility, traffic, and revenue on the table.
Our SEO-first approach connects the dots across your marketing efforts and anchors everything to a high-performing website
— built to attract leads and drive scalable results with lasting impact.
Meet
KJ
CEO | FOUNDER
With over 13 years of hands-on experience in the dental industry, I’ve lived every role—from clinical support to VP of Operations. That real-world experience shaped my deep understanding of how businesses operate, what makes them successful, and where they often struggle to grow. I didn’t start out in marketing—I built this agency by identifying the exact pain points that keep practices and small businesses from reaching their full potential.
Today, I am the founder and operator of Inizio Marketing & Consulting, a woman-owned, full-service agency that helps businesses grow smarter through custom marketing strategies, business consulting, and premium website design. My mission is to bridge the gap between exceptional service delivery and sustainable business growth—whether that’s in dentistry, roofing & siding, or another service-based industry.
My team and I are known for going beyond surface-level data. I immerse myself in my clients’ industries, learning the ins and outs of their business to develop marketing and consulting solutions that actually work. That hands-on, in-depth approach has helped our clients collectively generate over $800,000 in additional revenue through strategic campaigns, operational efficiency, and front-office system redesigns.
Specializing in High-End Web Design
In today’s digital-first world, your website is often your first impression—and it needs to reflect the quality and professionalism of your brand. I specialize in designing elegant, conversion-optimized websites that not only look stunning but are also built to perform.
Whether it’s a clean and modern site for a dental practice or a bold, branded experience for a small business, every design is built with strategy, SEO, and user experience in mind. From custom WordPress builds to advanced UI/UX design in Figma, I create websites that feel high-end, intuitive, and uniquely yours.
If your current site feels outdated or isn’t converting visitors into customers, I’ll help you rebuild your digital presence with clarity, functionality, and style.
Whether you’re a dental professional looking to attract more patients or the owner of a roofing & siding company looking to broaden your services to new zip codes, I’m here to help you grow with purpose—and without overwhelm.
-Let’s turn your potential into measurable growth.
Did you know....
Why work with me?
Reason #1
I’ve built brands from the front desk to the boardroom — I know what actually works.
Reason #2
I don’t follow trends — I build strategies that make you impossible to ignore.
Reason #3
If your marketing doesn’t grow your business, I don’t consider it done.
Free Download: 2025 Social Media Content Calendar
Say goodbye to content panic. This planner helps you stay consistent, strategic, and confident in what to post all year long.
Perfect for small business owners who want to turn content into clients!
Choose Your Web &
SEO Partner Wisely
Selecting the right agency isn’t just a marketing decision — it’s a growth decision. With over 97% of consumers turning to the internet to find local products and services, your online presence is your first impression, your sales pipeline, and your brand authority — all in one
Web design and SEO aren’t one-off projects — they’re long-term partnerships. The right team becomes more than a vendor; they become a strategic advisor, deeply familiar with your business and your market. By analyzing search trends and user behavior, we uncover opportunities to drive growth not just online, but across your entire brand strategy — from marketing and messaging to PR and product development